by dferris
8. January 2010 02:01
To grow a company organically at the lowest revenue capture cost, business owners must set aside their egos, understand their buyer’s objectives based on research, and communicate in a format that targeted buyers can understand and respond to.
The “secret” to growing your product or service business is managing the intersection of the knowledge needed to understand why your prospects buy (or don’t buy) and the knowledge needed to sell and market to your prospects.
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