Can your Grandmother figure out your web site?
A man from Mars should be able to figure out what your web site is about in less than 10 seconds.
You should be able to look at the home page of any site and figure out what the site is about within ten seconds. If you can't - your site has failed. Ideally, your grandmother should be able to look at your web site and understand (finally) what you do for a living.
A perfect example of a site that fails the Four-Second Test (or any test for that matter) is the web site www.amp.
What is this site about? Who knows? Who is going to care enough to stay around and find out?
For a free consultation on how our solutions can help you succeed online, contact dlfWebgroup, Inc., at 508-833-9931.